After the Cambridge Analytica scandal, data ethics are more strictly regulated in political marketing.
Microtargeting
- Voter profiling
- Targeted advertising (Facebook, Google)
- Behavior prediction
- Persuasion model
KVKK Approach
- Political opinion = special quality data (KVKK article 6)
- Explicit consent is required for processing
- Additional lighting for profiling
- Transfer abroad is limited
YSK Rules
- Pre-election broadcast bans
- Equal opportunity among candidates
- Fund source transparency
- Excessive advertising expenditure limit
Social Media Platforms
- Political advertising labeling
- "Who paid" transparency
- Disclosing targeting data
- Bot detection
Affronts
- Unauthorized data collection
- Misleading advertising
- Character assassination
- Botnet attack
EU Regulations
- Digital Services Act
- GDPR
- AI Act (deepfake)
- European Democracy Action Plan
Transparency Requirements
- Who is the advertiser?
- With what criteria is it targeted?
- How much is spent?
- Which message to whom? going?
KVKK Board Approach
KVKK Board applies "strict control" in the processing of voter data of political parties and candidates, and imposes high administrative fines in case of unauthorized processing.
KVKK and political law lawyer is recommended.