TPMK Well-Known Trademark Registration officially documents the global/local recognition of the brand owner.
Criteria in Determination of Famousness
- Market share
- Geographical prevalence
- Advertising and promotional investment
- Brand value (Brand Finance, Interbrand etc.)
- Date and duration
- Consumer recognition rate
Well-Known Brands in Türkiye
- Coca-Cola, Pepsi
- Apple, Samsung, Microsoft
- Adidas, Nike, Puma
- Mercedes-Benz, BMW
- McDonald's, KFC
- Turkish brands: Arçelik, Vestel, Turkish Airlines
Advantages of a Well-Known Trademark
- Protection even in different classes
- "Possibility of confusion" is not required
- Benefit from dilution protection
- Protection against free riding
- Higher compensation
Famous Trademark Registration
- To TPMK application
- Evidence of notoriety
- Examination and decision
- The list is published after registration
Foreign Well-Known Trademark
- Protection even if it is not registered in Türkiye (Article 6 bis of the Paris Agreement)
- The Supreme Court widely accepts
- Infringement suit without registration in Türkiye can be opened
Supreme Court 11. HD
11. HD bases its determination on well-known brands on "objective criteria" (market share, advertising, consumer recognition) and avoids subjective evaluations.
Trademark lawyer is recommended.